About SoCal Rival Week
SoCal Rival Week, a one-week giving challenge runs November 17-24, where alumni, students, parents, faculty, staff, and fans rally together to show their support for USC and UCLA, two institutions rich in tradition and pride. Every gift you give pushes your school closer to victory in this battle of school spirit and a year of bragging rights plus, the opportunity to support The Spirit of Troy and The UCLA Bruin Marching Band who proudly carry the spirit torch forward at each university.
SoCal Rival Week
Logo Design
Campaign Identity & Design Lead
I took the lead in designing the SoCal Rival Week logo from building the campaign's identity around Southern California itself: a palm-lined LA skyline framed the crest, and a color-blocked badge split the two schools head-to-head, USC cardinal and gold on one side, UCLA blue and gold on the other. I shaped the badge itself like a bell, a nod to the Victory Bell both schools compete for on the field, so the rivalry was reinforced at every level of the design. That visual identity made the competition instantly legible, giving supporters on both sides a single image to rally around.
