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Adrian Romero

A Professional
Visual Designer In:

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About

I am an experienced visual designer living in the greater Los Angeles area, specializing in creating digital visual stories in higher education. I have a true passion for graphic art, user-centered design, web design, as well as music. Currently, I design digital experiences for the University of Southern California, translating institutional goals into branded, user-centered visuals across web, print, and social platforms. In my spare time, I love producing electronic music and teaching electronic music production. My experience and creativity help guide my vision for institutional branding, marketing, and visual storytelling.

Technical Skills

UX/UI

Using software like Figma & XD, and my foundational understanding of UX/UI principles, I am able to create user-centric designs tailored to diverse audiences and brands.

Web Design

With a focus on user experience and device compatibility, I have developed, published, and maintained websites using HTML, CSS, JavaScript, and various CMS platforms.

Graphic Design

I have honed my proficiency in leading design software to create impactful logos, branded designs, and business collateral for both print and web.

Ecommerce

My experience in the maintenance and creation of ecommerce sites, ensures seamless functionality, intuitive user interfaces, and secure transaction processes.

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Case Studies

USC Ambassadors Hub

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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SoCal Rival Week
USC vs UCLA

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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USC Class Reunions

UX/UI Design

Design a responsive website that serves as a platform for USC Alumni returning back to campus

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USC Dean's Communique

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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Logo Designs

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SoCal Rival Week

Designed a bell-shaped badge split cardinal-and-gold against blue-and-gold, framed by a LA skyline, turning a decades-old rivalry into one instantly recognizable mark.

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Ed's Painting  & Dry Wall

Designed house silhouette dripping fresh paint, paired with a hand-lettered script logotype for a brand that feels personal, hands-on, and ready to work.

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The Mortgage Partner

Designed a dimensional "TM" monogram with a rooftop accent, paired with a clean two-tone wordmark for a brand built on trust and home.

Graphic Designs

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