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Adrian Romero

A Professional
Visual Designer In:

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About

I am an experienced visual designer living in the greater Los Angeles area, specializing in creating digital visual stories in higher education. I have a true passion for graphic art, user-centered design, web design, as well as music. Currently, I design digital experiences for the University of Southern California, translating institutional goals into branded, user-centered visuals across web, print, and social platforms. In my spare time, I love producing electronic music and teaching electronic music production. My experience and creativity help guide my vision for institutional branding, marketing, and visual storytelling.

Technical Skills

UX/UI

Using software like Figma & XD, and my foundational understanding of UX/UI principles, I am able to create user-centric designs tailored to diverse audiences and brands.

Web Design

With a focus on user experience and device compatibility, I have developed, published, and maintained websites using HTML, CSS, JavaScript, and various CMS platforms.

Graphic Design

I have honed my proficiency in leading design software to create impactful logos, branded designs, and business collateral for both print and web.
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Ecommerce

My experience in the maintenance and creation of ecommerce sites ensures seamless functionality, intuitive user interfaces, and secure transaction processes.

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Case Studies

USC Ambassadors Hub

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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SoCal Rival Week
USC vs UCLA

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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USC Class Reunions

UX/UI Design

Design a responsive website that serves as a platform for USC Alumni returning back to campus

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USC Dean's Communique

UX/UI Design

Design a responsive website that serves as an informative and engaging platform for volunteers. 

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Logo Designs

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SoCal Rival Week

Designed a bell-shaped badge split cardinal-and-gold against blue-and-gold, framed by a LA skyline, turning a decades-old rivalry into one instantly recognizable mark.

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Ed's Painting  & Dry Wall

Designed house silhouette dripping fresh paint, paired with a hand-lettered script logotype for a brand that feels personal, hands-on, and ready to work.

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The Mortgage Partner

Designed a dimensional "TM" monogram with a rooftop accent, paired with a clean two-tone wordmark for a brand built on trust and home.

Graphic Designs

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